Surely one of the most misinterpreted and generalised expressions in the IT market these days must be the term 'Web-Designer'? If you're considering getting in to the market, some details of the diverse facets might help to make things clear. Basically, there are two main sides to web-design; the 'creative' element and the 'technical' process. The majority of people think a web-designer is someone who is in charge of the visible areas of the website. Which means a web-designer is basically an artist with some technical instruction. But in actuality, in modern-day web-design it is becoming more and more difficult to separate the 'technical' side from the creative side, because both of them are so inter-twined. It will become more evident just how things fit together when we break the profession down into its component roles.

Individuals that design and construct the pictures & graphic-icons which go on a website are known as graphic artists. In real terms, graphic-artists are generally not really site designers. More usually they're multimedia artists who make use of software like Adobe Photoshop & Flash to generate their results. Typically, they'll have an art background, and could have studied at university level. This element is much more about creative ability than any other function.

Then come the web-designers, who generate the lay-out and overall 'feel' of a web-site using a design-environment such as Adobe Dreamweaver. They employ the graphics which are created by the artist, & talk with the clients to firstly create the 'feel' & navigational framework of the web-site. A web-designer with limited knowledge would most likely focus on the form rather than the 'function' of a web site. To be able to construct an effective site however, it is crucial that you first look at what you essentially want the website to do. It could be that it's in effect an online inventory, or an e-commerce web-site where items can be bought there and then. Or potentially it'll consist of lots of video & heavy graphics. Then again it might be principally an info web site, where its necessary to provide straightforward entry to relevant pages of wording. In essence the web-site must be able to meet its requirements - whatever those requirements are. There is no value in building a visually exciting web-site that's extremely hard for anyone to navigate! A professional web designer must in essence develop an on-line experience that's both pleasurable and intuitive for the people coming to the site - then they'll come back again.

Of course you will find crossovers with many of these jobs - in-fact we have interactions with a number of web-designers who are skilled in many of them. It will require time though to acquire such an array of professional competencies. You'll need to be taught several things on a professionally feasible web design training program: First of all, an introduction to basic web-design, followed on by training in Adobe Dreamweaver and a synopsis of the principal aspects of Adobe 'Flash'. The languages of HTML & 'CSS' should be taught next, with some E-commerce teaching provided here. Some Database and 'SEO' know-how is crucial, and an awareness of the programming language PHP (rather than the more complex ASP.Net) in order to build dynamic websites. Learning these skills will give you the ability to begin working on a very good cross-section of web sites. Much like taking driving lessons, you must first develop the physical skill-sets, before you in essence push beyond them & gain a degree of 'finesse'. You'd have to allow something like 400 - 500 hours to study and competently master a broad-ranging program like this - so if your aim is to accomplish this along with full-time work it could be completed within a year. As there are lots of points to consider, it's well worth finding the time to look carefully at any training-programs you're interested in. Talk to someone with knowledge of the industry to help you put things together.

Commercial web-designers may also enhance their offering if they branch out in to areas like project management and E-commerce for instance. SEO (Search Engine Optimisation) knowledge is extremely valuable for web-experts - this is the skill of getting sites at or near to the top of the Search Engines for frequently used keyword phrases. And of course, we shouldn't forget the web-server administrators & installers that sit in the background making sure the whole thing works properly; although they normally originate from a network administration background.

It's important to understand that even the most effective web design programs can only show you the techniques and processes - none of them can actually convert you in to a professional web designer. Build as many web-sites as you can whilst you work through your course - the practice will be invaluable & you will have something to show what you can do. A hobby or interest is an effective place to start, or simply your favourite dog, or a holiday resort you especially enjoyed. You could even create inter-active sites and get traffic on them. All this will look much more constructive on your Curriculum Vitae, and in your portfolio, than a qualification from Adobe will!

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